Sloppy Blog Post Sightings
In Location Based Marketing for Dummies - Video Interview with Aaron Strout, Chris Brogan had dead air for several minutes at a time when he muted his mic to block out his child in the background. The problem was somehow he didn't just mute his mike - he killed all audio. Several people commented, but the post is still sitting at the top of his video blog page, unedited. Just clip out the failed audio, Chris! You still had great content there.
With today's perceived slip up, I sighed. Find the error in this paragraph from his post Fresh Start.
"Brands refresh all the time. Sometimes, it works well. Other times, we push back and decry the change. Beyond a new site design, which doesn’t hurt matters (and if you’re thinking a site design, might I refer you to these great premium WordPress themes – affiliate link?), what might also help is starting fresh with your audience, and retelling your story from the basics."
Unless I am misunderstanding how "affiliate link" fits into the sentence, that's an error. And a pretty glaring one, if I'm reading it right. I wouldn't want my blog readers to know I was loading my content with affiliate links. Sure, we do it sometimes, but we're also preaching about the value of customer-centric service and knowledge-sharing. I'm of the mind that we should do it, but not advertise it. You can live-edit your blog. Just fix it!
Slow down, Chris. We'll love you and your quality commentary - even if it's less frequent.
Beloved by marketers everywhere, Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies about the future of business communications and social software technologies. He is a New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
, and a featured monthly columnist at Entrepreneur Magazine. He knows his stuff.
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