RESUME

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SUMMARY

Marketing Professional with nine years of experience.  Areas of expertise include Public Relations, Copywriting, Social Media, Web Marketing and Management, Sales, and Project Management with strong analytical, problem solving, leadership, communication and relationship management skills.

PROFESSIONAL EXPERIENCE

Self (Industries: Mortgage, Hard Asset Investment, Land and Waterscaping, Massage, Non-Profit Youth, Church) - 2010 - 2012

Small Biz Marketing Consultant, Wordpress “Site Prep,” Lead Gen and Content Blogger

·       Managed content-centric lead generation programs incorporating strong CTAs and incentive initiatives.

·       Managed and implemented inbound marketing and SEO efforts.

·       Wrote copy for the web, news releases and other print pieces.

·       Initiated and managed social media efforts using engaging content to increase online visibility and customer participation and retention.

·       Using html, designed and managed web sites, email correspondence and e-newsletters.

·       Responsible for all community and industry outreach projects.

The Lauterstein-Conway Massage School, Austin, TX - 2008 - Present

Marketing and Sales Director, Guest Blogger

·       Directly managed sales team and was responsible for sales strategies, processes, implementation, training and productivity. Saw a marked improvement in face-to-face presentations, Open House attendance and overall lead conversion.

·       Consulted for new and existing product development and refinement and designed and implemented marketing plans of those products across four departments. 

·       Managed internal and external lead generation programs resulting in a 361 percent increase in web-generated leads and approximately a 100 percent increase in overall lead activity as of January 2010.

·       Streamlined marketing budget by $48,000 annually while implementing effective, cost-saving marketing techniques which lead to increased company revenue.

·       Managed and implemented inbound marketing and SEO efforts resulting in an average of 3200 unique views and 800 repeat visitors per month as of January 2010. (Previously 1500 and ten, respectively).

·       Created and designed online and print marketing materials and public relations plans including press releases, blog articles, web content and social media updates.

·       Initiated and managed social efforts including Facebook, Twitter, Viddler and YouTube utilizing company-wide involvement and engaging content to increase online visibility and customer participation and retention.

·       Using html, designed and built web site, landing pages, email correspondence, e-newsletter and basic web site content management. 

·       Filmed and edited instructional YouTube-quality video series for company blog and social media sites using iMovie and Windows Movie Maker.

·       Responsible for all community and industry outreach projects, maintaining and negotiating advertising and public relations efforts including event planning and implementation.

YMCA of Austin, Northwest and Pflugerville, Austin, TX - 2007 - 2009

Marketing Associate/ Youth Program Coordinator/ Instructor 

·       Responsible for community outreach, fundraising and public relations and advertising campaigns for local branch

·       Built and edited advertising, public relations and marketing materials

·       Created, developed and implemented new youth programs as needed by the community.

·       Coordinated and managed scheduling, training and program development for new instructors and classes

·       Taught youth gymnastics and dance

LAKEVIEW HEALTHCARE SYSTEMS, Austin, TX - 2007 - 2009

Executive Coordinator/ Project Manager

·       Acting manager over human resources department and staff

·       Responsible for centralizing Human Resources and initiating directives to improve procedures and departmental organization across fourteen locations in five states

·       Policy and benefit management for eight neurorehabilitation group homes and programs 

·       Project management and implementation of web site and intranet design, copy and print material production, expanding office needs, medical equipment purchases and allocation, human resource transitions and audits

·       Support for CEO and President such as speech writing and presentation development, as needed

University of Phoenix, Austin, TX -  2006

Recruiter

·       Responsible for converting cold to warm leads and retaining clients

·       Anticipated and met students’ needs for coursework and scheduled classes

·       Created and maintained touch-point strategies to ensure retention

·       Participated in weekly sales, skill and leadership training

Tileworks, Inc. Austin, TX - 2000 - 2006

Inside Sales/Sales Support

·       Assisted home builders, designers, contractors and retail clients with selections and purchases in fast-paced and high-traffic showroom

·       Assisted outside sales staff with bids, marketing strategies and sample boards for clients and managed a range of sales projects – including product research and training

Accounts Payable/Human Resources

·       Assisted the CFO with special projects

·       Managed the accounts payable department - maintaining relationships with vendors, processing payments and reconciling invoices, responsible for payroll and employee relations issues which included everything from special events to insurance to a monthly internal newsletter (featuring articles about company achievements and local issues) and advertising strategies

EDUCATION

·       Certified Inbound Marketer, Inbound Marketing University, Hubspot, 2009

·       LMT - Texas Healing Arts Institute Austin, TX

    February – June 2007, license received September 2007

·       Texas State University San Marcos, TX

    BA in Mass Communication, Public Relations 

    September 2000-May 2004

    Graduated Magna Cum Laude, Dean's List student, member of Phi Eta Sigma, worked as a KTSW (radio station) Promotion Director Assistant, Texas State Strutter.

PROFESSIONAL TOOLS

·       Software: Creative Suite 4: Dreamweaver, Illustrator, Photoshop, InDesign. Microsoft Dynamics, Sharepoint, Microsoft Office, Quickbooks, iMovie

·       Proficiency in HTML/XHTML

·       Operating Systems: Windows Mac

REFERENCES

Personal and professional references available on request. Visit www.TLCschool.com/blog (current position), www.bodyworkinaustin.com/blog (massage) or  www.AustinMarketingMaven.com (personal marketing blog) for blog/writing samples. News releases and professional articles available on request.