Bad Marketing for Yogurt

One recent Saturday, I walked out of a massage session to find this on the windshield of my car. I spun in circles looking for the culprit. Then I looked at the card...And felt doubly violated...

Appealing to my greedy needs and gluttonous guts...

Are you seriously trying to sell me frozen yogurt using electronics?! Perhaps bad marketing like this is the reason frozen yogurt shops continually pop up and fall down in shopping centers all over America.

Word to the wise small business owner who is probably NOT reading this blog. DON'T play to my primeval need for technology just to get me to buy a $5 ice cream. I will just think you are an idiot. And you are.

How about a year membership at the new Gold's Gym across the parking lot to burn off all the calories you'll be helping me pack on?

Your location is right next to Pei Wei, Cheddar's, Red Robin, Texas Roadhouse, KFC, Walgreen's. Wait, maybe that's why you thought papering my car with this bribery - the availability of cars.

With all this money you've spent printing these gaudy fliers you could have sponsored a kiddie league sports team or donated frozen yogurt to a local non-profit or giving free sweet treats or extra scoops or toppin's to kids who come in on Tuesdays.

You can do better. You can do better than this bad, bad marketing.

End rant.