Thursday, October 13, 2011

From MarketingProfs | Devices Used to Tweet about Steve Jobs

With the news of Steve Jobs's death on October 5, 2011, the Twitter universe exploded with tributes to the visionary co-founder and former chief executive of Apple, and more than half of those tweets were generated via Apple devices, according to a study by Visibli.

Among more than 3 million tweets analyzed related to Jobs's passing, 51% were generated via Apple devices. Within the Apple family, the iPhone was by far the most popular device used with 83% of tweets issued via Apple phones (42% overall). That was followed by Mac products, with 9% of the Apple share (4.6% overall) and the iPad with 8% (4% overall).

steve jobs

RIM BlackBerry was the second-most popular platform with roughly 23% of tweets issued via that platform, followed by Google Android (11%).

President Barack Obama's blog post on October 5 reflected a similar sentiment: "The world has lost a visionary. And there may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented."


I blatantly stole this article from MarketingProfs because it was so cool and because I am still too profoundly shocked by the death of Apple's champion to write about Steve Jobs myself. See the real deal at
Half of Tweets About Steve Jobs's Death Sent via Apple Devices

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