HubSpot says CREATE CONTENT!

To anyone who has heard me talk about my job, it's no secret I am a big fan of Hubspot and Hubspot's message - INBOUND MARKETING. See what HubSpot TV has to say about creating content. Fast forward to 3:30 mins to get the bulk of the discussion on content. (Perk: Get HubSpot's scoop on the next hot marketing book).

For the Content Late-comers

For those of you who are not building content and don't know why you should bother, and unfortunately there are quite a few of you still out there, according to Wikipedia, "content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases...Delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action." What company bottom line doesn't want that?

Most marketers will tell you that creating valuable content for your clients and web visitors is not a new marketing tactic. Seth Godin, who regularly champion-blogs about the unexpected, often Purple Cow value certain companies create, and David Meerman Scott, who interviews any and every successful by-chance marketer in the world, have been talking about it in their blogs and books for ages. Check them out immediately if you are a late-comer to the concept of creating content. Hey, then get on point. Create something valuable!

For the Content Bandwagon Riders

For everyone else, for my fellow veteran, content-creators, this post just a redundant hooray, a broken-record-pat-on-the-back and an admitted effort to support the awesome marketing gurus at HubSpot.

By the way, HubSpot, good for you!

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An inbound marketing pioneer, today Hubspot is the number two fastest growing software company according to Inc Magazine. The founders of HubSpot^® met at MIT in 2004. Both were interested in the transformative impacts of the internet on small businesses and were early students of Web 2.0 concepts. And they wrote a book!
Inbound Marketing: Get Found Using Google, Social Media, and Blogs