At the 2009 Inbound Marketing Summit today, focus was on creating valuable content to serve a company's community while magnetically drawing prospects to it and/or its product. There are many different ways to provide content - variety is important - but we did specifically discuss YouTube.
I don't get a lot of time to "play" on YouTube often - work, work, work - but a co-worker did sent me a Beyonce link the other day (the dancing baby below), which prompted me to search more "Ring on It" videos.
Conclusion of my YouTube-dancing-music-maven research? Beyonce has got a lot of people creating "valuable" and certainly viral content for her latest hit.
As a side note, I have mixed feelings about her "work:" Beyonce's latest hit is catchy and girl-power defiant and the singer herself is a pretty respectable role model considering her female peers in the music industry these days, but the music video and live performance dance moves are overtly sexual with miles of legs and lots of hip thrusting and bottom smacking.
And while, this baby shaking its butt to this popular jam is certainly cute, babies do become three year-olds and three year-olds become tweens and teenagers and collegiate blonds. What does this say or not say about women? Would you want your three year-old smacking her ass on YouTube?
Enter ethics. Maybe dancing-diaper-baby is not the "valuable content" Beyonce needs, however cute it might be.
Next questions: what is valuable content and where do we draw the line with viral content?
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