Recession: Increasing Sales in a Shrinking Economy

Recession means less buyers. Increase the number of sales prospects.



Don't pull back on investments - turtle analogy. Don't pull in your arms and legs to ride through the recession. Many investments take a while to produce. Your competition is going to keep investing, there are ways to invest in a shrinking economy.



Make sure markeing and sales are working together. Better action on leads - improve and refine sales strategy and lead management.



Customer Relationship Management (CRM) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized and efficient manner.