Writing.
Writing is the best secret weapon available to you as an internet marketer. Learn to write, and you can do anything. There are some general rules for SEO and webinars out the wazoo for social media. You have to be persistent and committed to master those things but not overly talented.
Writing is a bit harder - takes practice plus persistence and commitment. And people in your industry want it. If you can write, you can helpfully and knowledgeably blog for product wholesalers, clients, magazines, industry affiliates and on and on and on. And they will all link back to you, your product, your company's web presence.
Learn to write. Then write a lot. Then share what you write, and offer to write for others.
Your writing, locked and loaded with strategic links and helpful content, is the best place to invest your time and start an internet marketing plan.
Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts
Monday, November 14, 2011
Thursday, October 13, 2011
Optimize Your Blog with Calls to Action
A basic inbound marketing rule is to provide valuable content. Make valuable content available everywhere from your website to your lead nurturing campaigns to your customer service and sales cycles. But to get the most out of your content, you have to call attention to it. You need pair your valuable content with a call to action!
A call to action (CTA) is exactly that. It makes your blog reader, applicant, shopper want to do something - and in an ideal situation, do it with a sense of urgency. Your blog is an excellent place to use CTAs. Putting a small CTA at the end of a brief article about related, valuable content will generally be received as helpful, not pushy.
When I post mortgage rate updates on a mortgage broker client's blog, I always include a variation of CTA like this one at the bottom of each article:
However you do it, dropping a call to action in the bottom of a blog article rich with valuable content is a quick, easy way to helpfully encourage your target audience to take action. Give it a try! And check out Hubspot's recent article 5 Locations You Must Add Your Calls to Action for other great ideas.
A call to action (CTA) is exactly that. It makes your blog reader, applicant, shopper want to do something - and in an ideal situation, do it with a sense of urgency. Your blog is an excellent place to use CTAs. Putting a small CTA at the end of a brief article about related, valuable content will generally be received as helpful, not pushy.
When I post mortgage rate updates on a mortgage broker client's blog, I always include a variation of CTA like this one at the bottom of each article:
Rates for every home loan type listed above are under 4%! Now is a great time to refinance. Request a free home loan consultation to learn more about your mortgage options.
On text-heavy articles, I include graphics to draw attention to the CTA. Fiddle with it. Do some A/B testing. See what works best for different types of articles.However you do it, dropping a call to action in the bottom of a blog article rich with valuable content is a quick, easy way to helpfully encourage your target audience to take action. Give it a try! And check out Hubspot's recent article 5 Locations You Must Add Your Calls to Action for other great ideas.
Thursday, May 14, 2009
Chris Brogan's Marketing Secret: Be Helpful
In Extreme Blog and Twitter Popularity Tips from Chris Brogan, an interview of one of the world's top bloggers and most popular Twitter users by also-hugely-popular David Meerman Scott, Chris Brogan reveals that being popular is a result of being helpful.
The most important thing I gathered from this interview - which seems so common sense that I bet it is often neglected - is that while it is easier and less time-consuming for marketers to write the lofty blog articles that disseminate knowledge with a minimal effort, being involved in the conversation is the most effective way become popular. And if your goal is to, however altruistically, draw attention to your product, there is no better way to go than to boost your brand than giving it a helpful personality - especially yours.
Who are you helping today? My personal goal is to search out three wellness-industry Tweeters and say, "Hello. My name is Jen. I'm a wanna-be helpful LMT and marketing aficionado. Maybe I can help!"
The most important thing I gathered from this interview - which seems so common sense that I bet it is often neglected - is that while it is easier and less time-consuming for marketers to write the lofty blog articles that disseminate knowledge with a minimal effort, being involved in the conversation is the most effective way become popular. And if your goal is to, however altruistically, draw attention to your product, there is no better way to go than to boost your brand than giving it a helpful personality - especially yours.
Who are you helping today? My personal goal is to search out three wellness-industry Tweeters and say, "Hello. My name is Jen. I'm a wanna-be helpful LMT and marketing aficionado. Maybe I can help!"
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